About Me

Creative and visual problem solver with a passion for turning complex ideas into strategic brand experiences. Graduated from Murdoch University, Australia and thriving as Junior Interactive Director at I.M Communications, I specialize in corporate branding and digital campaigns, consistently producing marketing content and interactive visuals that captivate clients and achieve measurable business results. I excel in innovative, collaborative settings, elevating brand narratives to inspire audiences and deliver real impact.

Experience

I specialize in social media design and motion graphics—crafting engaging content that stands out in today’s digital landscape.

2017 – current

Junior Interactive Director,
I.M Communications Pte Ltd

As Junior Interactive Director, I thrive in collaborative, fast-paced settings—elevating brand narratives to engage audiences and achieve results.

Working collaboratively with the team, I helped develop the Recogen and Bone K+ TV ad campaign, which garnered approximately 630K Youtube views.

2013 - 2017

Assistant Manager,
Elite Powertech Automations Sdn Bhd

Supervised electricians for completion of daily project tasks while meeting clients and scheduling workflow to ensure workers can complete projects on time.

2011- 2013

Multimedia Designer,
AXP Solutions Sdn Bhd

Lead designer, reporting directly to CEO, in charge of conceptualising design directions and executing branding, graphic, print, and web design work for company.

2009- 2011

Multimedia Designer,
Medtradenet Sdn Bhd

Team Lead of 6 man creative team, to manage the project’s workflow and assign the tasks to the team members. To design the touch screen multimedia advertisements. Conceptualize the visual and creative direction for different client’s projects.

Skills

I am highly proficient in industry-standard multimedia design tools—including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)—and skilled in advanced techniques for motion graphics, interactive media, and digital content creation.

Adobe Creative Suites

Advanced expertise in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro, enabling me to deliver high-quality visual and motion design across diverse media platforms.

Motion Graphics

Specialize in creating dynamic and engaging motion graphics, utilizing advanced techniques in tools like After Effects and Premiere Pro to bring visual stories to life across digital and social media platforms.

Video Editing

Good in video editing, with extensive experience using tools like Adobe Premiere Pro and After Effects to produce polished, impactful videos tailored for diverse digital and social media platforms.

HTML

I have strong expertise in HTML, enabling me to design and develop responsive, user-friendly web content that enhances both functionality and visual appeal.