Caring Commuter Week 2023

• Campaigns
• Social Media
• Bus Advertisements

OverView:
The ad Caring Commuter Week 2023 is visually engaging, inclusive, and effectively communicates the spirit of Caring Commuter Week in Singapore. It encourages empathy and support among commuters, making public transport a more joyful and accessible experience for all. Adding a clear call to action could further boost engagement and participation.

Target Audience:
The everday SMRT, Bus and public transport users.

Message:
The heart of this campaign is all about making every journey a joyful one for everyone on public transport. With “Joyful Rides For All” front and center, it’s a warm invitation to help create a more enjoyable commute together. “Caring for our Community” and “Caring Commuter Week 2023” remind us that when we look out for one another, we’re building a kinder, more considerate commuting culture for all.