Recogen

• Campaigns
• Social Media
• Bus Advertisements

OverView:
30-second Mandarin and English TV commercial (TVC) for Recogen® and Bone K+®, featuring Xiang Yun, a well-known veteran actress in Singapore. Xiang Yun is prominently featured as the brand ambassador. Her reputation as a respected and familiar face in the TV industry lends credibility and emotional resonance to the product.

Target Audience:
The ad is clearly aimed at middle-aged and older viewers, emphasizing the importance of maintaining bone and joint health as we age.

Message:
The core message is about self-care—taking care of your body, especially bones and joints, to ensure a high quality of life in later years. The phrase “健康的肢体, 给最爱的自己” translates to “When you body is Happy, You Feel it too!”

Highlights:
Working collaboratively with the team, I helped develop the Recogen and Bone K+ TV ad campaign, which garnered approximately 630K Youtube views.