Recogen

• Campaigns
• Social Media
• Bus Advertisements

OverView:
30-second Mandarin and English TV commercial (TVC) for Recogen® and Bone K+®, featuring Xiang Yun, a well-known veteran actress in Singapore. Xiang Yun is prominently featured as the brand ambassador. Her reputation as a respected and familiar face in the TV industry lends credibility and emotional resonance to the product.

Target Audience & Objective:
The ad is clearly aimed at middle-aged and older viewers, emphasizing the importance of maintaining bone and joint health as we age. The key objective is too promote the healthcare product to Singapore Market and raise Youtube views.

Message:
The core message is about self-care—taking care of your body, especially bones and joints, to ensure a high quality of life in later years. The phrase “健康的肢体, 给最爱的自己” translates to “When you body is Happy, You Feel it too!”

Highlights:
Working collaboratively with the team, I helped develop the Recogen and Bone K+ TV ad campaign, which garnered approximately 630K Youtube views.